MSc Sport Analytics and Technologies

You will develop a critical understanding of how technology is impacting on sport, in particular the growing sport digital and media sectors.

Programme overview

You will investigate cases of data driven decision-making and strategy formulation to outline how statistical analysis and data visualisation is informing sport business trends and solutions. You will examine how the sport industry is actively embracing digital technologies to improve performance and shake-up tired and redundant business practices. Together the faculty will introduce you to the latest research and devices driving the sport digital and media environment, and other related areas. 

Modules

You will have the option to study modules on the following topics: new media and analytics for sport business; digital sport technologies: evolution and application; sports business and innovation; analysing the construction of leadership for a sport context; sport integrity: regulation and law; sport integrity issues and ethics; sport economics and law; sport marketing; sport business statistics and analytics, and strategic sports sponsorship. You will also complete a collaborative project and a dissertation.

How you will be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, proposals and case studies in some cases. For more information, please see the module list for this programme online.

How you will study

You will study through a series of lectures, seminars, project work and independent study. You will also have the opportunity to take part in guest lectures and seminars on a range of topics.

Who should study this programme?

This programme is suited to those looking for a development, analyst, management or consultancy role in the sport, digital or media sectors.

FT length: 1 year

PT length: Up to 4 years

Entry requirements: Minimum of an upper second class honours degree (2:1) or equivalent qualification.

Fees: Band L2