Postgraduate Diploma in Sport Marketing

Online , Espagne
Jusqu'à 1 an

The main objective of the Postgraduate Diploma in Sport Marketing is to prepare you to be a sport marketing professional and educate you in the proper use of marketing management tools, sports operations and financial management applied to sport.

Full description

PROGRAM

The program consists of 3 modules that cover all key areas of sport marketing. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

LEARNING MODEL

The Postgraduate Diploma in Sport Marketing puts you at the center of your education through a learning by doing methodology. We encourage collaborative work and transfer the content to specific situations in sport marketing and sponsorship (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study.

ACADEMIC ITINERARY

You have the option of studying the modules separately as short, specialized courses. This way, you can earn credits to obtain the Postgraduate Diploma in Sport Marketing. You can also obtain the Master in Sport Marketing and Sponsorship (60 ECTS) by completing this program, the Postgraduate Diploma in Sport Sponsorship (27 ECTS), an elective module and the Master’s final project within a maximum period of 3 years from the start of the first module.

ADMISSION REQUIREMENTS

To be admitted, you must meet one of the following requirements:

  • Have a Bachelor’s degree, diploma or equivalent, or
  • Have at least 3 years of experience in the field of marketing and/or sponsorship, in sport management,
  • Have developed a career as a professional athlete.

MODALITY

  • Online; English or Spanish.
  • Also available blended in Barcelona (Spanish)

The Postgraduate Diploma in Sport Marketing at the Johan Cruyff Institute is right for you if:

  • You are an (ex-) athlete looking for training and certification in sport marketing to give your career a boost.
  • You are working in a business and/or sports environment, and want to specialize in sport marketing.
  • You want to complete your education with a specialized postgraduate program in sport marketing.

LEARNING OUTCOMES

  • To understand, analyze and implement marketing strategies, development strategies, launching and positioning of new products.
  • To make decisions in relation to the components of product, price, distribution and communication.
  • To understand the qualitative and quantitative analysis and diagnostics tools for sport market research.
  • To understand, analyze and assess the role of digital communities and social media in sport organizations.
  • To interpret financial statements of a sports organization.
  • To optimize the management of a facility and sporting event.

BENEFITS

  • Learning 3.0: flexible schedules, different learning, and technological environments.
  • World-class faculty: interaction with expert professors and professionals from the industry.
  • Collaborative tools, group work, communication, and debate.
  • Sports industry oriented: approaches training from the business sector to the sports industry.
  • Learning based on experience: designed to improve professionalism.

PROFESSIONAL OPPORTUNITIES

  • Sport Marketing and Sponsorship (private and public companies)
  • Advertising and Product Branding (advertising agencies and media agencies)
  • Sports Competition (professional sports clubs and event organizers)
  • Leadership and Management (federations, sports associations, NGOs and foundations)
  • Sports Consulting (private business initiatives)

VOUS NE TROUVEZ PAS L’EMPLOI DE VOS RÊVES ?

Si vous ne trouvez pas l’emploi de vos rêves, créez une alerte-emploi et soyez averti dès que des offres correspondant à vos objectifs sont mises en ligne.

VOUS NE TROUVEZ PAS L’EMPLOI DE VOS RÊVES ?

Si vous ne trouvez pas l’emploi de vos rêves, créez une alerte-emploi et soyez averti dès que des offres correspondant à vos objectifs sont mises en ligne.

VOUS NE TROUVEZ PAS LE PROGRAMME DE VOS RÊVES ?

Si vous ne trouvez pas l’emploi de vos rêves, créez une alerte-emploi et soyez averti dès que des offres correspondant à vos objectifs sont mises en ligne.

Les visiteurs de cette page ont aussi vu :

European Sponsorship Association Diploma

Part-time, distance learning, career-development course in sponsorship and sports marketing, comprising online...
London

FIFA Master – International Master in Management, Law and Humanities of Sports

Organised by CIES and endorsed by FIFA, the FIFA Master is a one year postgraduate programme developing...
Neuchâtel

Master in Sports Law

The University of Neuchâtel, with the support of CIES, offers a dedicated Master in Sports Law, which...
Neuchâtel

Master in Football Business in partnership with FC Barcelona

The  Master in Football Business in partnership with FC Barcelona  is the only program in football...
Barcelona

FIFA/CIES Executive Programme in Sports Management

CIES in cooperation with FIFA, has developed an international academic network, the FIFA/CIES International...
Neuchâtel

Master in Sport Marketing and Sponsorship

The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional...
Online

Official Master’s Degree in Sport Management

The main objective of the Official Master’s Degree in Sport Management is to guide you in your development...
Barcelona/Online

Postgraduate Diploma in Sport Sponsorship

The objective of the program is to develop your skills to acquire an in depth understanding of the areas of...
Online

Emotional Intelligence Training – Develop yourself and Learn How to Develop Others.

Get certified to deliver the world’s most advanced system for measuring and developing emotional...
London

Break Into Sport

Are you passionate about sport and want to build a career in it? Break Into Sport...
Online