Msc Sport Marketing

Programme overview

Our MSc Sport Marketing programme will enable you to develop a complex understanding of the latest sport marketing and business management techniques. You will discover the latest sport marketing tools used by real organisations in the industry, and will analyse and evaluate some of the challenges faced by sport marketers today.

You will discover how to create successful sport marketing strategies, using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Graduates of this programme will be suited to roles in brand management, marketing communications, social media marketing and digital marketing.

Modules

You will have the opportunity to study modules on the following topics: sport marketing; strategic sports sponsorship; international marketing; design innovation project; sport economics and law; sport business statistics and analytics, and sports business and innovation. You will also complete a collaborative project and a dissertation.

How you will be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, proposals and case studies. For more information, please see the module list for this programme online.

How you will study

You will study through a series of lectures, seminars, project work and independent study. You will also have the opportunity to take part in guest lectures and seminars on a range of topics.

Who should study this programme?

This programme is suited to individuals looking for a marketing and communications role within the sport sector. You will gain insights from leading sport business academics and professionals so that you can uncover the tools needed for success

FT length: 1 year

PT length: Up to 4 years

Entry requirements: Minimum of an upper second class honours degree (2:1) or equivalent qualification.

Fees: Band L2.