Football Marketing & Management Online Course

Online , Espagne
25 jours +

Eight-week online program focused on the business of football in the areas of sports marketing, sponsorship, athlete representation, event management and digital marketing.

The program has been designed to provide you with the practical knowledge, skills, mindset and network to achieve your professional goals within the football industry.

Full description

General Overview

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

Course Content

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

Methodology

SBI has developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

Career Paths

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

Programme Includes:

• Live weekly sessions with an industry professional via web conference

• Access to online campus with football case studies, articles & interactive forums

• Pedagogical support via email with SBI´s faculty

• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners

• Academic certificate of completion

VOUS NE TROUVEZ PAS L’EMPLOI DE VOS RÊVES ?

Si vous ne trouvez pas l’emploi de vos rêves, créez une alerte-emploi et soyez averti dès que des offres correspondant à vos objectifs sont mises en ligne.

VOUS NE TROUVEZ PAS L’EMPLOI DE VOS RÊVES ?

Si vous ne trouvez pas l’emploi de vos rêves, créez une alerte-emploi et soyez averti dès que des offres correspondant à vos objectifs sont mises en ligne.

VOUS NE TROUVEZ PAS LE PROGRAMME DE VOS RÊVES ?

Si vous ne trouvez pas l’emploi de vos rêves, créez une alerte-emploi et soyez averti dès que des offres correspondant à vos objectifs sont mises en ligne.

Les visiteurs de cette page ont aussi vu :

Official Master’s Degree in Sport Management

The main objective of the Official Master’s Degree in Sport Management is to guide you in your development...
Barcelona/Online

Break Into Sport

Are you passionate about sport and want to build a career in it? Break Into Sport is an online course that you...
Online

The Winning Mindset Leaders

The Winning Mindset Leaders is a 12 week online coaching programme brought to you by one of the world's...
Online

Executive Master in Sport Governance (MESGO)

The highly acclaimed programme for sports industry leaders who are looking to strengthen their strategic...
Nyon

Sport Business and Leadership MSc

Our MSc Sport Business and Leadership programme is designed for individuals looking for leadership and ...
London

MSc Sports Business Management

The MSc Sports Business Management degree is designed to enable you to make a significant contribution to the...
Lancashire

Master’s Degree in Sports Management

This MBA enables students and sports managers to obtain the broadest possible perspective on all...
Madrid/Online

World Cups Project Group Leader Portfolio Management

To support our Tournaments & Events Division, FIFA is looking to recruit an innovative and cooperative...
Zurich

Group Leader Ticketing Product Management

To support our Commercial Division, FIFA’s Ticketing Solutions department is looking to recruit an...
Zurich

Group Leader Infrastructure Management and Production

To support our Commercial Division, FIFA’s Ticketing Solutions department is looking to recruit an...
Zurich