European Sponsorship Association Sponsorship Sales Certificate

London , Royaume-Uni
25 jours +

Part-time, practical course to enhance and accredit your sales techniques and develop the skills necessary to build thriving commercial relationships with prospective or existing sponsors.

Full description

  • Actively involved in sales and marketing a sponsorship, or looking to develop best practice?
  • Introducing a qualification for sales practitioners wanting to enhance skills within the sponsorship industry. Practical, interactive part-time learning, with diverse, richly rewarding content across sports, cultural, charity, local government, entertainment and community sectors.

  • What is involved?

Four-morning sessions held in London over four weeks, covering:

  • Understanding sponsorship and its role in the marketing mix (trends and best practice concepts)
  • Ways in which to develop your sponsorship proposition and present compelling narrative to prospective partners
  • Understanding audience intelligence, prospecting and micro-communities
  • How to structure and develop a proposal
  • Pricing strategically and using a value-led technique
  • Negotiation and closing techniques
  • Effective presenting (including an intensive opt-in session)
  • Contract management
  • See the course syllabus here.

A formal, two-part assessment, comprising a written proposal and presentation

  • Responding to a brief, participants have two weeks to prepare their materials in advance of a presentation to the assessment panel
  • Final accreditation is split evenly across ability to demonstrate written and oral skills, including:
    • Understanding a client brief and connecting a proposition to its objectives
    • Creative approach to sponsorship sales; ability to offer flexible solutions
    • Confidence and authority in a live presentation environment
    • Product knowledge
    • Professionalism
    • Commercial acumen
    • Answering Q&A sessions.


Time commitment

  • With the majority of participants in full-time employment, care is taken to ensure that the course workload doesn’t interfere with ongoing work commitments
  • Participants are given short exercises to undertake between sessions, with a further hour of commitment in time expected between sessions
  • Preparation for the final assessment amalgamates these exercises and requires probably a further half day of preparation time.


Who can do the course?

  • Anyone wanting to upgrade skills in sponsorship sales, or gain the necessary credentials to enter this sector.

What will I gain from doing the ESA Sponsorship Sales Certificate?

An ability to:

  • Show a clear understanding of sponsorship trends and best practice
  • Tailor proposals for each client and adapt to a variety of objectives
  • Display enhanced negotiation skills and pricing techniques
  • Present with confidence and exhibit the skills needed to win pitches.
  • Read testimonials from graduates here.
  • For more detailed information about the course, please visit ESA’s website.
  • This course is delivered in partnership with Think! Sponsorship.

Specialisation:
Break into sports

Sports marketing, sponsorship and event management

Training mode:

Part-time Attendance

Location:

London, England

Duration:

25 days+

Start Date

January and June

Cost:

£500 - £1,000

URL:

https://sponsorship.org/sales_certificate/sc-home/

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