European Sponsorship Association Diploma

Take part in the ‘must-have’ ESA Diploma qualification – now seen by many employers as a prerequisite – to advance your career by building knowledge and learning more about the commercial world of sponsorship and sports marketing.

• What is involved?
• Online Study Notes split into six comprehensive modules:
  • Sponsorship Background
  • Sponsorship Landscape
  • Sponsorship Environment
  • Making Sponsorship Work
  • Sponsorship Activation
  • Research, Assessment and Evaluation
  • Download the full syllabus here.
• Monthly seminars with sponsorship experts to reinforce learning (filmed for those unable to attend)
• Course assessment via assignments and a project, resulting in a graded outcome, successful candidates are awarded the post-nominal letters ‘Dip ESA’
• One-to-one tutorials with the Course Director for distance learners
• Network with fellow students from varying backgrounds
• A formal graduation ceremony.

Time commitment

• One evening per week and one full weekend day per month:
  • Two assignment questions per module (900 words max)
  • Set Brief, given at start of course, to be handed in at end.
• Who can do the course?
  • Anyone wanting to upgrade their skills in sponsorship and sports marketing, or gain the necessary credentials to enter this sector
  • Those wanting to learn about sponsorship outside their current environment
  • Anyone at any level from corporate sponsors, rights holders, agencies and suppliers, to graduates
  • International students very welcome – online course with no geographical boundaries.
• What will I gain from doing the ESA Diploma?
  • A full 360 view of sponsorship and a deeper understanding of what’s involved in this industry
  • The confidence of knowing you have sponsorship credentials valued by employers
• Read testimonials from graduates here.
• Want to hear more about the course before signing up? Attend our Introductory Session.
• For more detailed information about the ESA Diploma, visit ESA’s website.

Specialisation:

• Break into sports
• Sports marketing, sponsorship and event management

Training mode:
Part time Blended
Online, with seminars in London, England

Duration:
25 days+

Start date
January

Cost:
More than £1,000