Johan Cruyff Institute

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves

About Johan Cruyff Institute

Sport, management and social work are three key concepts in the world of Johan Cruyff and basic pillars of his legacy. His own experience as a professional football player and later as a coach and advisor led Johan to devise a plan to help athletes to enter the working world at the end of their sports career and to promote the professionalization of management in the world of sport. And thus, Johan Cruyff Institute was born, the academic legacy of Johan Cruyff.

Since its founding in 2002, Johan Cruyff Institute has trained athletes, sport managers and other professionals in Sport Management, Sport Marketing, Sponsorship, Football Business and Coaching. Its expansion has been unstoppable, and it currently offers 92 programs. Today, it has 12 offices around the world, with a physical presence in Spain, the Netherlands, Peru, Mexico and Sweden, and international agents in 13 different countries. A total of 5,356 students have been trained in their classrooms in on campus courses and 4,173 in online courses.

Proof of the quality of its academic training is that Johan Cruyff Institute received the official accreditation of its Master in Sport Management as a university degree with the Universitat Autònoma de Barcelona. The Master in Football Business in collaboration with FC Barcelona is the result of an alliance with the club and its training platform, Barça Universitas and Barça Innovation Hub.

In recent years, Johan Cruyff Institute has signed agreements with key entities in the sports industry and participates in the most relevant sport summits all over the globe.


More than 9.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.